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Options for Homes

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WHO WANTS: A grassroots campaign for our not-for-profit client in Toronto that works to change perceptions, externally and internally. Despite 20 years of successfully providing options for first time home owners to get into the housing market, they were experiencing credibility issues in a superheated market. A total rebrand including a new website, marketing campaign, and sales tools were developed to empower people to believe that yes, “It is possible” to own a new home.