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Options for Homes

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WHO WANTS: A grassroots campaign for our not-for-profit client in Toronto that works to change perceptions, externally and internally. Despite 20 years of successfully providing options for first time home owners to get into the housing market, they were experiencing credibility issues in a superheated market. A total rebrand including a new website, marketing campaign, and sales tools were developed to empower people to believe that yes, “It is possible” to own a new home.

Options for Homes before logo has an butterfly on it and the after logo stylize the
A mockup website for Options for Homes on an iMac
A mockup website for Options for Homes on an iMac
A raise up hand with different colour paints on each fingers against a white background. Stats are flashing near each finger
Five hands of different ethnicity raise up against a white background with the grey captialze text
Two kids hands holding a doll and toy lizard against a white background. The the right, the grey capitalize text
Four human hands of different ethnicity and a dog paw against a white background. To the right, the grey capitalize text
A man's hand holding up a dirty grey sock against a white background with the grey capitalize text