Simple, Strong, Strategic
Belford Properties asked H18 to create and produce a 10 – 20 second silent video to be aired at the international arrivals area at the Vancouver Airport. Instead of showing computer renderings of the towers they were building, H18 proposed a ‘blue ribbon experience,” the same type of experience their target market could expect if purchasing a Belford property. The solution was to capture beautiful slo-motion shots of a large blue ribbon connecting various aspirational lifestyle scenes. The result was the perfect metaphor for what Belford Properties stood for.