Let’s Ride BC needed a brand refresh that is youthful, fun, and non-intimidating. We created a custom wordmark that reflects movement, freedom and mountains without being too representational. We also provided the BC Snowmobile Federation with a comprehensive Graphic Standards Guide to help with implementation for video, screens and digital applications.
Our founder and creative director, Vida’s, insights were posted as an article on the Association of Registered Graphic Designers (RGD). Click here to read.