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Agrifoods

Agrifoods is a leading, innovative provider of premium quality dairy and food products and services. It is recognized as a successful, profitable and environmentally responsible cooperative. The existing brand was looking too grass roots and not innovative, so Hangar 18 rebranded the organization to reflect the dual strategy that would appeal to both farmers and partners, and create a feeling of freshness and positivity.

The number “3” is considered the perfect number, the number of harmony, wisdom & understanding. It is also the number of time–past, present, and future. The simplified organic shapes are earth elements, they come from the land and can represent seeds, grains, leaves or groups of people or generations. In our case this could be the past, present and future generations of cooperative members and associates connected together. A variety of colours always symbolizes diversity. In this case, we have used three very vibrant, uplifting colours: Blue symbolizes serenity, stability, inspiration, reliability and wisdom. Orange is often associated with energy, taste, warmth and aroma. Yellow is associated with sunshine, friendship, optimism and joy.

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