Imani Development’s southern U.S.-inspired project at the corner of Yukon Street and 62nd Avenue required an evocative name and branding that would complement the Georgian-style architecture. Hangar 18 helped with the naming and created the branding and subsequent marketing materials that included a photo shoot, a teaser site, a full website, a digital A-kit, an elegant print brochure, a presentation centre design, a digital display advertising campaign, and social media posts.